Activate your audience. Find your fans. Create a beating heart of enthusiasts and advocates. Make your brand famous.
How do we do it?
Our award-winning social media model has three components:
The egg came first. An ambitious egg. We wanted to make our egg (really, just an egg) more popular on the internet than Kylie Jenner.
We went from literally zero followers to a SuperBowl half-time TV ad and the most liked Instagram post in history.
How did we crack it? We came up with the proprietary social media marketing model that Happy Yolk is founded on.
We made a picture of an egg the most famous thing on Instagram. Imagine what we can do for your brand…
How do you get to mega-famous from literally nothing? Zero followers, zero budget. Just a picture. Of an egg, on a white background. In [month, year] the world record for the most popular ever post on Instagram was held by Kylie Jenner, with 18 million likes. Could we knock her off her perch?
As it turned out, yes we very much could.
By [month, year] we had smashed Kylie’s record to pieces. Our egg got not 18 million, not 20 million, but 60 million likes. It appeared on prime time US TV chat shows, graced the covers of magazines across the world, was reported on in 23 languages and made the front page of the South China Morning Post. It got 7 billion campaign impressions and ended up starring in a Super Bowl ad.
That’s not viral, that’s mega-viral. How on earth did we manage it?
Along the way we worked out a winning formula, combining social media audience insights, energetic and creative tactics, and a new approach to online relationships. We wanted to do good – so, working with Hulu and Mental Health America, we gave the egg a mission to improve mental health awareness. The campaign never slept. We were careful to open up spaces for people to have fun with the egg.
Our belief and promise is to produce work that brings your brand to life, never settling for the ordinary. In today's social media world, where it's tempting to blend in, standing out and remaining relevant means creating brave, unforgettable work.
Delivering Full-StackSocial Solutions. We believe that through the right alchemy - any commercial goal is achievable through unleashing the value of social.
Whatever you do we can make it amazing. How? It began with an egg…
The egg came first. An ambitious egg.
We wanted to make our egg (really, just an egg) more popular on the internet than Kylie Jenner.
We went from literally zero followers to a SuperBowl half-time TV ad and the most liked Instagram post in history.
How did we crack it? We came up with the proprietary social media marketing model that Happy Yolk is founded on.
How do you get to mega-famous from literally nothing? Zero followers, zero budget. Just a picture. Of an egg, on a white background.
When we started the campaign, the world record for the most popular ever post on Instagram was held by Kylie Jenner, with 18 million likes. Could we knock her off her perch?
As it turned out, yes we very much could.
In 10 days, we had smashed Kylie’s record to pieces. Our egg got not 18 million, not 20 million, but 60 million likes.
It appeared on prime time US TV chat shows, graced the covers of magazines across the world, was reported on in 23 languages, a full page spread in the New York Times and made the front page of the South China Morning Post.
It ended up starring in a Super Bowl ad.
That’s not viral, that’s mega-viral. How on earth did we manage it?
Along the way we worked out a winning formula, combining social media audience insights, energetic and creative tactics, and a new approach to online relationships.
We wanted to do good – so, working with Hulu and Mental Health America, we gave the egg a mission to improve mental health awareness.
The campaign never slept. We were careful to open up spaces for people to have fun with the egg.
Since then we’ve done amazing work for clients including Samsung, TalkTalk, Pooky and many more…
And just to bring things full circle we recently made a chicken famous too.
We’ve done incredible work for clients like Samsung, TalkTalk and Pooky… picking up a few shiny awards along the way to prove it.
