We’re always on the lookout for the right people to be in our IRM network. We seek people who are committed to their work but who also align with the values and aesthetics of the client’s brand.

This is just the beginning.

We get to know influencers. We like their stuff, we comment, we share. We’ll dm, send email, chat.

We analyse data – exhaustively. We assess not just the numbers but also the quality of followers. We examine engagement, reach, growth, cadence, impact.

This means we know intimately and scientifically who can do what in our social media world.

Making the right matches between clients and influencers is a core competence – and the depth and breadth of our network is key.

We leverage a deep understanding of verticals and strong relationships across an array of interests. We make sure we’re tapped into the network’s energy and understand which levers to pull.

This means we’re able to put together the right team to meet the needs of each client – it’s never one size fits all.

Other agencies send out blanket emails – they spray and pray. Or they contact influencers who they don’t really know – and who don’t understand the client. Our approach is customised. We can do this because we are focused on our influencer relationships, day-to-day and for the long term.

We adopt meaningful goals, create tailored benchmarks and track performance.

Our network is a living thing. Friendly, casual, everyday interactions build familiarity and trust. We keep relationships warm, staying in touch between projects.

We’re serious about this. We train our staff to be relationship guardians, to treat people like people not assets. Be responsive, listen, explain, support. Keep it fresh, personal, appreciative. Work together to buy into the client brand – and sell it to a receptive audience.

We believe in reciprocity. It’s a three-way thing – it’s critical that our work is win-win-win. We want to create virtuous circles where clients, influencers and audiences all gain.

The snowball is always rolling and always growing. Reciprocity turns interest into fandom, then into advocacy and ambassadorship. Our clients grow, our network grows, we grow.

We take a long term view. That means the work today has to be fun. And if you keep things buzzing, the network’s working while you’re asleep.

We’ve invested in our network – over years. We’ve built a thriving ecology of influence. Something valuable that we can put at the service of clients.

We tailor a campaign based on the client budget – it’s straightforward for us to match you up with the most cost effective mix of influencers.

And one of the beauties of our approach is that as our selected influencers promote and recruit, you’ll start enjoying a stream of user-generated content. Eventually your in-house content creation is complemented by free, authentic and lively content produced by fans.